Q

Where does the toy research take place?

A

  • Testing typically takes place on-site in the Mattel Imagination Center in El Segundo, California.
  • Occasionally, other research is done offsite or in homes.

Q

Who can participate in toy testing?

A

  • Children ages 3-13 can participate in toy testing. We also have parent focus groups.
  • From time to time, we test toys with younger children ages 0-3 and their parents.
  • Our toy testing program is open to public. Typically families who participate are from Southern California.

Q

When should my family apply for toy testing?

A

  • You can apply as soon as your child is born.
  • Testing opportunities for children usually start around the age of 3 or 4.

Q

How old do children have to be to participate?

A

  • Children as young as 3 can participate in toy testing.
  • Most of our toy test opportunities are for children ages 4-8.

Q

What can parents expect from toy testing opportunities?

A

  • Parents will have the opportunity to share their opinions, see new toys and meet other families with same-age children.
  • Parents can expect to participate in focus groups and other types of research.

Q

What can my child expect when they come in for testing?

A

  • Children will have the opportunity to see new toys and ideas before they’re out in the market. Often times, children will get to learn about the toy making process by seeing toy design sketches and toy prototypes before the actual toy is made. Sometimes children will get to test the toy’s features. Other times they will get to play with toys.
  • Sometimes, children will join a group with other children. Other times, they are asked to bring a friend with them to the test.
  • Children will participate in their toy test with one of our researchers while parents wait in the lobby. Sometimes, children and parents participate together.
  • The Imagination Center Staff will let you know what to expect for your test at the time you are being scheduled.

Q

Can I participate if I’m from out of state? Can I have toys mailed to me?

A

  • Since testing takes place on-site in El Segundo, CA, participants are typically from the Greater Los Angeles area. Unfortunately at this time, The Mattel Imagination Center does not mail product to participants.

Q

When does toy research typically take place?

A

  • Testing typically takes place weekly on Tuesday, Wednesday, and Thursday.
  • Parent focus groups typically take place in the morning and tests for children are usually in the afternoon. During the summer, child testing can take place all day.

Q

Can I bring my child with me to parent focus groups?

A

  • At this time, we ask that parents do not bring children with them to parent groups.
  • We request that you find child care for your children during parent groups. Unfortunately, we do not provide child care while you participate.
  • From time to time, we may ask you to bring your child with you for a parent/child interview.

Q

Is there a place to wait while my child participates in testing?

A

  • Yes, parents and siblings can wait in the Imagination Center Lobby while other children participate.
  • We have toys, books and movies available for children.
  • Children in our lobby must be supervised by an adult who is at least 18 years old.

Q

What will my family get out of toy testing?

A

  • You and your children will get a unique experience to be a part of the toy making process!
  • You and your children will get to share your opinions and shape the outcome of the toy or idea.
  • Additionally, we know families take time out of their day to be here, so we offer incentives for your participation. Parents receive a gift card for coming in and children receive either a toy from our toy closet or a gift card (sometimes both).

Q

Why do I need to complete pre-screening questions before participating?

A

  • We want to make sure that you and/or your child have a positive and memorable experience in toy testing, so the pre-screening questions help us place you in groups that are interesting and relevant to your interests.